Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics
InfoChachkie
NOVEMBER 5, 2012
The team failed to understand that marketing's primary role at a startup is to drive sales. the VP of Sales the richest person in the company. Number two (was) to create end-user demand and drive it into our sales channel. Number three (was) to make our products understood by our sales force and channels.".
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