Startup Professionals Musings

DECEMBER 5, 2021

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. People are more demanding and have more choices than ever before. Develop viral content. Seed viral activity. That’s a double death wish.

Marketing 139

Marketing Startup SEM Blogging 139

Both Sides of the Table

FEBRUARY 7, 2013

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping. He was seeking $500k.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

FEBRUARY 24, 2019

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

FEBRUARY 25, 2017

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids'' soccer game. People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JULY 13, 2012

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 90

Marketing Startup SEM Blogging 90