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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. The metrics were good but we wondered how much better they would be when we expanded our product. But not doing basic research makes no sense. Market Structure. Incumbent Strengths & Weaknesses.

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