Startup Professionals Musings

FEBRUARY 24, 2019

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 107

Marketing Invest SEM Startup 107

Both Sides of the Table

FEBRUARY 7, 2013

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). Let me not bury the lede. ” So Ethan went to work as a product manager at Google Video. The company was called Red Beacon.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

JANUARY 12, 2014

Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price. The fees generated from speaking engagements and consulting can be worth several times the investment of getting your book on a best seller list.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. What would it take in investments to acquire and retain traffic to support these businesses?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Yes, long before Yelp or any similar service. They would launch quickly and test whether or not there is any demand. We talked about patents.

Competition 350

Competition Idealab Product CitySearch 350