Demand IP Outsource Sales 
Both Sides of the Table
APRIL 25, 2011
Early in a services business there is usually no profits as the company reinvests in hiring people to grow, but by $20 million in sales the company should at least be pulling in 10% profits (if not more) depending on how much is reinvested. You own the IP you create. Who are your competitors – how much do they charge?&#.
InfoChachkie
MAY 19, 2011
Although necessary, “stepping stone” approach of initially utilizing smaller VARs to enter new geographic markets can become problematic as your business grows, because large VARs often demand uncontested, broad, multi-country coverage. A detailed NRE budget will help you avoid becoming the BDC’s adjunct, outsourced engineering team.
InfoChachkie
MAY 16, 2011
1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force. Fallacy: Third-party, OEM (Original Equipment Manufacturing) representatives succeed once the sales process is defined, proven and documented. Public relations at a startup is a sales process.
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