Demand Marketing Pricing IP 
InfoChachkie
MAY 19, 2011
Agree to Bundling Without a Minimum Price. Although necessary, “stepping stone” approach of initially utilizing smaller VARs to enter new geographic markets can become problematic as your business grows, because large VARs often demand uncontested, broad, multi-country coverage. Serve up World-wide Distribution.
Both Sides of the Table
OCTOBER 30, 2014
I think this is a combination of being realists as venture capitalists that outsized returns in our funds must come from taking on bigger, more impactful projects that can move markets. Was there consumer demand? We hired IP specialists to review prior art. We grilled their IP attorneys. No brainer.
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socalTECH
FEBRUARY 9, 2010
Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Middle Market Investment Banking. SoCal IP Law Group LLP - IP Counselors For Technology Companies. Contact Scott Herson for an overview, pricing and information at herson@joyent.com or 949-861-1069.
Both Sides of the Table
DECEMBER 27, 2011
When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.
Both Sides of the Table
APRIL 25, 2011
You own the IP you create. You end up needing to add staff and take on more risk without knowing what your future demand will be. In a booming tech market like 2011 it’s easy to think your business will always expand. Often in this strategy you end up giving them the product for free and bill them only services fees.
socalTECH
JUNE 25, 2009
It seems that every week, a new, Voice-over-IP provider firm surfaces in the market, either providing PBX services, voicemail, or other similar services. What is your VoIP service all about, and how is this different from what seems to be lots of Voice over IP service providers?
InfoChachkie
MAY 16, 2011
Rationale: My idea is so mind-blowingly fantastic that I must immediately spend a small fortune to protect it before I perform any market validation. Fallacy: AdVentures tend to evolve once you begin speaking with pesky customers and demanding partners. 4) Perform China Syndrome Market Analysis. 3) Attempt To License An Idea.
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