Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Eric Greenspan

DECEMBER 5, 2009

Through the use of social networking, we have sold out all 150 spots available for this event two weeks before the date and recently added another 50 to accommodate the demand. Isn’t social networking amazing? We also got Yelp to throw in 200 eco-friendly swag bags and Kodak is soon to be a swag provider too!

Social Network 196

Social Network Networking Social Media Yahoo 196

Startup Professionals Musings

AUGUST 5, 2013

Take your reputation online, utilizing social media, your website, and a blog to connect to clients and make strategic alliances. Set up group meetings, sales presentations, and special promotions using webinars, webcasts, and podcasts, rather than travel and personal meetings. Maximize cash flow. Make everyone a salesperson.

Entrepreneur 93

Entrepreneur Startup Outsource Development Sales 93

Startup Professionals Musings

JULY 6, 2012

Take your reputation online, utilizing social media, your website, and a blog to connect to clients and make strategic alliances. Set up group meetings, sales presentations, and special promotions using webinars, webcasts, and podcasts, rather than travel and personal meetings. Maximize cash flow. Make everyone a salesperson.

Startup 94

Startup Outsource Development Sales Social Media 94