category 
socalTECH
FEBRUARY 24, 2010
That realization set forth our current business strategy, which is to create a portfolio of vertical shopping sites which allow consumers to discover and be passionate about categories they are interested in. Scott Morrow: Sports/outdoors is quite interesting, that's the fastest growing lifestyle category in e-commerce.
Both Sides of the Table
MARCH 11, 2011
He invented the category of sponsored search. He created GoTo.com (later renamed Overture) out of a frustration with search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. Overture (Goto.com).
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