Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. How do people drive SEO growth? Rebelling is simply a form of snobbery. Look at Viddy & SocialCast.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

APRIL 10, 2012

Companies are spending more time and money on their mobile sites than their full-fledged website. I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). App prices change all of the time. All you hear about these days is Mobile. Why not right?

Mobile 82

Mobile Search Engine Optimization SEO Startup 82