Remove Demand Remove SEM Remove Web
article thumbnail

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

He then pointed out that for service-based businesses every slot that went unfilled the provider had very high fixed costs and very low marginal costs and people ought to be willing to sell low-demand or last-minute expiring times at a discount while selling premium times at full price or even a surge price.

CTO Coach 359
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

To say he has had an impact on the web would be an understatement. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They would launch quickly and test whether or not there is any demand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Viral Marketing Costs Real Money These Days

Startup Professionals Musings

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the web and in the marketplace, including dedicated video sites and blogs. Seed viral activity.

article thumbnail

I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity.

Marketing 139
article thumbnail

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity.

Marketing 107
article thumbnail

Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity.

article thumbnail

Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity.