Both Sides of the Table

JANUARY 12, 2014

While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. I’ve been involved with SaaS companies with VCs who don’t understand demand generation, lead qualification, sales coverage ratios, sales forecasting or frankly when deals should be inside sales vs. outside sales. Think of web vs. mobile. Traditional software vs. SaaS. FourSquare.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

socalTECH

MARCH 2, 2016

Back then, it was a much different game, and there was not much of an emphasis on social and more on SEO. We've since expanded to Instagram and Vine, and it's Snapchat and Youtube next. In our food area, it's more visual, and we find that works well on Facebook, Instagram, and Vine, and we're now also moving into Snapchat and Youtube.

Media 100

Media Content News SEO 100