InfoChachkie

JULY 14, 2011

This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. For businesses like this, finding new ways to drive more of these high-value inbound sales calls is key. Those are the two main criteria.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. If it worked in the Yellow Pages, why not on the Internet?

Competition 350

Competition Idealab Product CitySearch 350

SoCal CTO

OCTOBER 5, 2010

It’s a San Francisco Bay Area forum for networking, jobs and education for over 500 Product Management professionals. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. The challenge, of course, partially lies in the definition of “good design&#.

Startup 191

Startup Product Technology Venture Capital 191