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Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. OpenX said the new product was designed by a team with experience from Yahoo!, READ MORE>>.
Slickdeals said Thursday that it has named Tim Cadogan , the CEO of Pasadena''s OpenX , along with Nathan Hubbard , head of commerce at Twitter , to its board of directors. Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! READ MORE>>.
OpenX is profitable, and its ad serving software dominant among online publishers. Google might not be a purely Southern California company, but the company now has thousands of employees spread across the region, including a location in the iconic Binoculars building in Venice, designed by Frank Gehry. The now-public.
One of those high profile neighborhoods here is Pasadena, home of Idealab, Caltech, OpenX, and many other high tech companies and institutions. Andy Wilson: Innovate Pasadena is a grassroots effort to engage a cross section of the innovation, design, and entrepreneurship community in this part of Los Angeles, here in Greater Pasadena.
It''s also home to many other prominent technology companies, including OpenX and NewEgg. The first human powered aircraft , the Gossamer Albatross, designed by Paul MacCready (founder of Monrovia-based Aerovironment). The Mars Rovers were designed and are controlled from the Jet Propulsion Laboratory in La Canada Flintridge.
Somehow the home of IdeaLab, OpenX, CalTech, Art Center College of Design, and JPL doesn’t have much of a reputation as a innovation hub. Pasadena may be the best tech story never told. A number of tech companies, such as Bluebeam and Materia, are quietly building powerful businesses, and many startups are in Old Town.
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