Both Sides of the Table

NOVEMBER 22, 2010

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.

Design 325

Design Startup Web 2.0 Tips 325

Frank Addante

DECEMBER 22, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Just Say What it Is By Frank Addante In todays high-tech, highly competitive world, more and more companies are describing their products or services using too many fancy, jargon words. Startup 3.0: Be scrappy.

Startup 40

Startup Competition Venture Capital Advertising 40

Frank Addante

MARCH 12, 2007

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Of all of my companies, communication was probably the strongest at L90, even though the engineering and design team were completely separated from sales, marketing, business development and customer service.

Outsource Development 40

Outsource Development Startup .Net Venture Capital 40

Frank Addante

AUGUST 14, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. So, if youve got an idea, whether it be for a new product or service, a new marketing message or new company -- be sure to invest in a good helmet and a rubber rejection suit. Startup 3.0: Be scrappy.

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

JUNE 13, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Less is More; More is Difficult" Think about successful products and services such as the iPod, eBay or Google. Their strategy was to provide very minimalist, easy to use products and services.

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

MAY 3, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Take care of the customer: Good ‘ole fashion customer service works. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

JUNE 4, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email. Startup 3.0: Be scrappy.

Startup 40

Startup Venture Capital Email CTO Hire 40