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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Similar with product features.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). This ended up developing into Visual Basic for Applications , the strategy for programmability in Microsoft Office. Do you see product managers as a hindrance to software development? Communicating with the developers who write code.