Both Sides of the Table
JULY 14, 2010
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. If you don’t know WHY you’re adding features don’t do it just because you have a development team.
Both Sides of the Table
MARCH 30, 2011
Testing is what helps determine whether you’re really on to something. I recently read this anecdote in the press (withholding company name because I actually really love the concept). Will (many more) millions help you get five years into one?&#. I had been part of large, multidisciplinary teams. You have a hunch.
InfoChachkie
MAY 19, 2011
Relinquish Press Release Capabilities. Guard against a preclusion that would deny you from utilizing the IP developed during the course of executing the agreement. Craft terms which ensure you will not beholden to the BDC with respect to your ability to subsequently deploy and profit from jointly developed technology.
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