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OpenX Launches SDK For Mobile Video Ads

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Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

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OpenX Launches Mobile Native Ad Exchange

socalTECH

Pasadena-based OpenX has just launched a new, mobile ad exchange, which it says is the first, mobile-first native ad exchange. OpenX said that it has more than 300 pre-screened partners who currently have access to inventory on its native ad exchange. mobile native advertising exchange openx' READ MORE>>.

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OpenX Revenues Rise To $172M

socalTECH

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. OpenX said the growth came from its mobile, video, and quality initiatives. OpenX is led by CEO Tim Cadogan.

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OpenX Expands Executive Team

socalTECH

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Chung, who will be responsible for OpenX's mobile app development initiatives, was previously at AdColony, and also served at YP.com. READ MORE>>.

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OpenX Launches New Product

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Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. READ MORE>>.

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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

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OpenX Launches Ad Forecasting System

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Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

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