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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie.

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Dollar Shave's TV Push Powered By Convertro

socalTECH

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

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Understanding What’s Going on in #LATech

Both Sides of the Table

Upfront Ventures was created 20 years ago as one of the original VC funds in Los Angeles. Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA. Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA.

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Reflections On 2017: Michael Jones, Science Inc.

socalTECH

Michael has been behind such companies as HelloSociety (acquired by New York Times), FameBit (acquired by Google) and Dollar Shave Club (acquired by Unilever). I think we will see the rise of a newer and larger mobile-focused media companies and the continued evolution in traditional television entertainment.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

Chance Barnett , Crowdfunder (Los Angeles, crowdfunding). Allison Beal , StyleSaint (Los Angeles, fashion). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).

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Reflections on 2018: Michael Jones, Science Inc.

socalTECH

I would love to see a stabilization of the public markets and crypto markets, however, there are some larger issues I am curious about that will deeply impact the technology industry. He is Los Angeles's most active angel investor with more than $2.5B He is also a long-time entrepreneur. READ MORE>>.

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What Mattered in 2012: Kevin Winston, Digital LA

socalTECH

Kevin Winston , is the organizer of Digital LA , the popular and widely attended networking organization for the Los Angeles startup, web, movie, music, marketing, and social media community. What was the biggest news for you/your firm this year?