Three questions to answer about your COVID response
Berkonomics
APRIL 16, 2020
Most of us are affected by this current crisis. Many businesses threatened with closure forever. Small businesses are the most vulnerable, even though most have furloughed employees. Rent and other fixed costs continue, even when revenues have dried up – a fatal combination. So, here are three urgent questions for you. FINANCIAL: Do you have twelve to eighteen months of cash to cover your “burn rate” now and as you recover?
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