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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. World-class education including Caltech, USC and UCLA. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena]. Like they truly understood entrepreneurs.

Startup 304
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. Too many entrepreneurs focus on dilution. Summary notes, as always, provide below.