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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. World-class education including Caltech, USC and UCLA. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena]. North of the 101].

Startup 304
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. His impact has even helped a small country gain admission to the United Nations. All of that are in this week’s episode of This Week in VC.