Education Funding Marketing Organic Search 
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.
Both Sides of the Table
OCTOBER 19, 2009
The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. I had intended to talk about how bad the process could become, not to name-and-shame anybody (and The Funded was not yet around). It was sort of like Twitter’s list of who you follow but much, much smaller.
Expert insights. Personalized for you.
284 
Let's personalize your content