Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.
Both Sides of the Table
OCTOBER 29, 2009
My firm GRP Partners recently funded a young LA based company named Ad.Ly so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). 30% is the market opportunity.
Both Sides of the Table
OCTOBER 19, 2009
The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. I had intended to talk about how bad the process could become, not to name-and-shame anybody (and The Funded was not yet around). It was sort of like Twitter’s list of who you follow but much, much smaller.
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