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Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. In addition to paying the consultant, you must invest time to educate them.

Startup 242
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The 4 Partners Early-Stage Startups Need

Tech Zulu Event

Equally important, is an area many startup founders don’t always prioritize: choosing the right service providers and understanding the value they can bring, especially to early-stage startups. Teaming with the right service providers can have a huge impact on a startup’s ability to succeed. And relying on NDAs is not the answer.

Startup 40
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Interview with Daryl Bernstein, RightSignature

socalTECH

This morning's interview with Daryl Bernstein , CEO and co-founder of Santa Barbara-based RightSignature (www.rightsignature.com), a firm which has created an online, software-as-a-service offering to collect legally binding signatures on documents. Explain to me how your service works? They couldn't produce the original contract.