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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

World-class education including Caltech, USC and UCLA. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena]. Think about venture capital. Those that were around 30+ years ago never had to think about branding – there were hardly any other VCs. North of the 101].

Startup 304
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Interview with Cramster.com

socalTECH

Pasadena-based Cramster (www.cramster.com) recently announced $3M in a large angel round for the firm's online study communities. Aaron Hawkey: Cramster is an online study community, built around students and educational subjects. We've been doing this for a while and capitalize on our head start.

Study 113
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Spotlight: LA Tech Summer Judges Includes BetterWorks, CallFire, Idealab, and Tech Coast Angeles

Tech Zulu Event

Alex serves on the Board of Directors for Logsdon School, a non-profit school providing educational services to students with special needs. Sangster lives in Los Angeles and is actively involved in improving early childhood education. Where: CalTech 1200 E California Blvd Pasadena, CA 91125. Still Time to Submit Your Company!

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Spotlight: LA Tech Judges and SuperDemo Bill Gross of Idealab!

Tech Zulu Event

In 1991, Bill started Knowledge Adventure, an educational software publisher that grew to be the third largest educational software publisher in the world and was eventually sold to Cendant Software and is now a division of Havas Interactive, which is owned by Vivendi. Where: CalTech 1200 E California Blvd Pasadena, CA 91125.

Idealab 84
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

To say he has had an impact on the web would be an understatement. All of that are in this week’s episode of This Week in VC. Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. Summary notes, as always, provide below. Overture (Goto.com).