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Time Rich, Time Poor and Apple

SoCal CTO

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

CTO Coach 150
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

Was it massively better software, better companies, better markets? It was obviously a scheme set up by young entrepreneurs to line their pockets and some big-company executives who didn’t understand innovation. It was: up-market, exclusive, urban, elite, aesthetically pleasing, ad-free and users were verified.