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Convertro Taps Avedissian As COO

socalTECH

Zwelling said that Avedissian is "the biggest hitter" in the area of attribution and media optimization. Avedissian also was at eHarmony. Convertro's offers up technology to track marketing conversions, helping companies to optimize their marketing efforts to drive sales. The company is backed by Bessemer Venture Partners.

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Interview with Nick Desai, Global Fitness Media

socalTECH

For this morning's interview, we sat down and talked with Nick Desai , CEO of Global Fitness Media , which runs FitOrbit (www.fitorbit.com), an online site looking to help users put together a fitness and connect with fitness trainers. You come to our site, take a match quiz--a lot like eHarmony--to find the right trainer. READ MORE>>.

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The Challenges (& Opportunities) of Starting a Tech Company in LA

Jason Nazar

We tend to be better at things like team building, negotiations, sales, and fundraising – which are arguably the most important skills entrepreneurs should posses. Plus there are amazing LA tech events put on by DealMaker Media , DigitalLA , Twiistup , and many more. In fact Paige Craig has coined it Silicon Beach.

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