Convertro Taps Avedissian As COO
socalTECH
JANUARY 17, 2012
Zwelling said that Avedissian is "the biggest hitter" in the area of attribution and media optimization. Avedissian also was at eHarmony. Convertro's offers up technology to track marketing conversions, helping companies to optimize their marketing efforts to drive sales. The company is backed by Bessemer Venture Partners.
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