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Velocify Wins eHarmony

socalTECH

Los Angeles-based Velocify , which develops cloud-based, sales automation software, has scored a win over at eHarmony. Velocify said that eHarmony is using the company''s lead management tools for eH+, eHarmony''s new premium matchmaking service. Financial impact of the deal was not announced. READ MORE>>.

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Internet Brands Buys Two Women's Sites From eHarmony

socalTECH

Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com , and JustMommies.com from Pasadena-based eHarmony. Internet Brands and eHarmony said that eHarmony had been operating the two sites for "several years" before the sale. READ MORE>>.

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Convertro Taps Avedissian As COO

socalTECH

Avedissian also was at eHarmony. Convertro's offers up technology to track marketing conversions, helping companies to optimize their marketing efforts to drive sales. Zwelling said that Avedissian is "the biggest hitter" in the area of attribution and media optimization. The company is backed by Bessemer Venture Partners.

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SharesPost: Sales In Escrow, New Research

socalTECH

Santa Monica-based SharesPost , which has created on online marketplace for sellers and buyers of private company stock, reported to its users late Friday that the firm now has sales of LinkedIn, Linden Lab, Tesla Motors, and SugarCRM going into escrow.

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Steelhouse Signs Cooking.com

socalTECH

Los Angeles-based Steelhouse , the behavioral targeting firm backed by Ron Conway and Geocities' founder David Bohnett, said Tuesday that Cooking.com has been using the firm's technology to ramp sales of its online site. SteelHouse is headed by Mark Douglas, the former VP of Technology at eHarmony and VP of Engineering at Rubicon Project.

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Entrepreneur of the Year LA Award Winners Announced

socalTECH

Among the winners honored last night were Adam Bernhard , CEO of flash sales site HauteLook , Greg Waldorf , CEO of eHarmony , and Mike Fiore , Chairman, CEO and Co-founder of Vantage Oncology. and Robert Friedman, Co-Chairman & CEO, Summit Entertainment.

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The Challenges (& Opportunities) of Starting a Tech Company in LA

Jason Nazar

We tend to be better at things like team building, negotiations, sales, and fundraising – which are arguably the most important skills entrepreneurs should posses. To see a great list of LA tech events check out the event calendar on SocalTech , Nicole Jordan’s Blog , and the newly revamped LaLawag.

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