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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. For example, Warby Parker boosted selling glasses online a while back with “Try five frames at home for free.”

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The Power of “In Person” – Why Distributed Teams are Less Effective

Both Sides of the Table

And that rep doesn’t just send an email to his boss – he has coffee with the head of customer service. I often advise these CEOs to make the tough choices early in the company’s history – either move up North or build your tech team in LA. He downs cold ones with the head of biz dev. What about offshoring?

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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Recruit a team with complementary skills.

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Most Common Early Start-up Mistakes

Both Sides of the Table

. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. I often talk with entrepreneurs who are kicking around their next idea. When I hear entrepreneurs say that they’re kicking around ideas with friends I ask, “have you legally registered a company?&#

Startup 365
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Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email. I decided that I was going to consult/advise a few companies and relax for a bit. So, I put him in charge of our data centers and technical operations.

Startup 40