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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Getting customer attention often takes more innovation today than solving the tough technical problems.

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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Prepare a slide deck to highlight product and business.

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Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Go-to-Market 5. Venture Capital Funding 7. I decided that I was going to consult/advise a few companies and relax for a bit. What is the Rubicon Project? Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40
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Most Common Early Start-up Mistakes

Both Sides of the Table

This is part of my ongoing series “ Start-up Lessons. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. Assuming normal valuations at fund raising rounds you’ll be down to 6-12% after you’ve created a stock-option pool and raised capital. Research your market.

Startup 365
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Time is the Enemy of All Deals

Both Sides of the Table

Morgan Stanley then funded one of our competitors. If you remember your history the market crashed the next week. By mid September the entire market was constipated. History repeated itself in September 2008 with that market crash. I offered a second time to fund and even increased price a little bit.

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Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. In fact, we probably had hundreds of competitors including seven that were either very well funded with significant venture capital or publicly held (e.g. What is the Rubicon Project? Startup 3.0: Be scrappy.

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The Power of “In Person” – Why Distributed Teams are Less Effective

Both Sides of the Table

The CEO weighs in with his perspectives, the head of product management disputes his conclusions and the marketing VP has a different take. And that rep doesn’t just send an email to his boss – he has coffee with the head of customer service. If they’re not I won’t fund.