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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. On top of that, we allow users to comment and read other comments, and email other users within the system.

PPC 113
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

So PPC (pay-per-click) advertising on social networks has performed poorly to date. First, I have chosen who to follow on Twitter so the information in my stream is self selected. We have spam filters for our email. Why am I excited about in-stream advertising then? So many I couldn’t mention them all.

Ideas 286