Berkonomics

AUGUST 4, 2022

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. Remember the five “W’s?”. Who, what, when, where and why are the five, with sometimes a “how” thrown in for those followers of the macabre. Which of the five is most important for you?

Journal 156

Journal Acquisition Class News 156

Berkonomics

MARCH 4, 2021

For argument’s sake, let’s credit the iPhone with igniting an entire product class. I recall the introduction of artificial intelligence into the hotel reservation process, a “one-up” on the airline method of yield managing the price of airplane seats. In another instance, we introduced the first kiosks for hotel lobby check-in.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Berkonomics

JULY 7, 2016

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. Who, what, when, where and why are the five, with sometimes a “how” thrown in for those followers of the macabre.

Journal 136

Journal Acquisition Class News 136