Jason Nazar

MAY 1, 2016

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Customer Acquisition Cost / Cost Per Acquisition . Free Product Metrics.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Customer Acquisition Cost / Cost Per Acquisition . Free Product Metrics.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Some might be from banner ads and others may arise from an email campaign. .

Customer 164

Customer Custom Advertising SEM 164