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Back in 1997, I had emailed my friends telling them that online video would be the future, and I was going to go there. They sent me back skeptical emails saying that it would never work. Philosophically, we''re not wedded to one company or platform, and will go where the audience is, which just happens to be on YouTube right now.
3 Take advantage of email. If you already have an email list, you’re ahead of the game. Email can be an invaluable resource in the tech industry, as the bulk of your target audience will already be receptive to this kind of marketing. It also provides a platform to bring a bit of personality to your brand.
While the focus perhaps should instead be on the conversations themselves and integrating them across whatever platforms within which they are taking place, the view today is instead still too much on individual tools and channels. Dion Hinchcliffe Get Enterprise Web 2.0 Dion Hinchcliffe Get Enterprise Web 2.0
In fairness, they also attempted to belatedly reposition the company as a smartphone competitor, abandoning their email-centric devices upon which they had created a multi-billion dollar enterprise. dotbomb crash, we abandoned the technicalsupport marketplace and began licensing our screen-sharing technology.
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