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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. Cold calls to strangers and email blasts are not so productive.

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Startup Mentors

SoCal CTO

I've had several Startup CTO Consulting sessions recently where it became apparent that the Founder needed help with the business and product as much or more than the technology. Then we discussed how they could go about finding this startup business advisor. These are not mutually exclusive and good mentors and advisors get into both.

CTO Coach 259
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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

But they can otherwise save you much time and effort, and are also safer and more productive than the old-fashioned approach of broadcast emailing or cold-calling every investor you can find in online directories, or responding to the risky spam offers you get for funding on social media.

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Better Business Bureau? For who?

Eric Greenspan

I’ve remained a skeptic about the BBB and as a result of an email I received a couple of weeks ago from them, I have raised the skepticism threat level. So here’s the email I received: Eric, My name is Chad Ratliffe emailing from the Better Business Bureau. That’s how we do business at Make It Work.

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Most Common Early Start-up Mistakes

Both Sides of the Table

This is part of my ongoing series “ Start-up Lessons. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. I know it’s obvious but I’m always surprised how many people just start building products without thinking enough about the market. Build prototypes and/or product.

Startup 365
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Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

Under Process, Over Deliver So, you need to develop a product? ▼ 2006 (20) ► December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development. I decided that I was going to consult/advise a few companies and relax for a bit. So, I put him in charge of our data centers and technical operations.

Startup 40
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Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

Under Process, Over Deliver So, you need to develop a product? ▼ 2006 (20) ► December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development. They had products that were already in the market, piles of cash, tons of customers and revenue, seemingly endless resources and lots of employees.