article thumbnail

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Email marketing.

Marketing 114
article thumbnail

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Email marketing.

Customer 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Email marketing.

article thumbnail

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Email marketing. Social-media advertising.

Startup 99
article thumbnail

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Email marketing.