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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses. A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Sometimes I make a blog entry.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Once you’ve answered these questions go ahead and contact them in a short email. If these companies have email lists even better! CALL THEM, not a tweet, or facebook wall post, or email and especially not a text.