Startup Professionals Musings
MAY 12, 2021
Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. Cold calls to strangers and email blasts are not so productive.
Eric Greenspan
FEBRUARY 2, 2010
I’ve remained a skeptic about the BBB and as a result of an email I received a couple of weeks ago from them, I have raised the skepticism threat level. So here’s the email I received: Eric, My name is Chad Ratliffe emailing from the Better Business Bureau. That’s how we do business at Make It Work.
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Both Sides of the Table
JULY 5, 2010
And that rep doesn’t just send an email to his boss – he has coffee with the head of customer service. I often advise these CEOs to make the tough choices early in the company’s history – either move up North or build your tech team in LA. He downs cold ones with the head of biz dev.
Frank Addante
JUNE 4, 2006
We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email. I decided that I was going to consult/advise a few companies and relax for a bit. So, I put him in charge of our data centers and technical operations.
Frank Addante
MAY 15, 2006
We had lawyers everywhere; digging through files, reviewing all of our emails and mounds of paperwork. After getting the run around from the CEO, I was advised to take action to remedy the situation. The company is still technically in business, awaiting the final stage of the liquidation. It was ugly.
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