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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. I have used Guy’s previous book, The Art Of The Start (Art ), in my UC Santa Barbara New Venture Creation class for the past five years. He then helps readers evaluate their results with some amusing “grades.”

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The Customer May Not Always Be Right, But You Had Better Listen Just The Same

Tech Zulu Event

The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. We are rapidly changing from an Information Age to a time of Customer Experience. How does that happen?