Startup Professionals Musings

DECEMBER 5, 2021

Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

TechCrunch LA

MAY 13, 2018

Launched in conjunction with Kendrick Lamar’s Top Dawg Entertainment , the collaboration between Nike and Lamar marks a series of firsts for the world’s largest sports and lifestyle brand. The combined effort is the first capsule collection that Nike has done with a musician.

Los Angeles 227

Los Angeles Report Activity Sales 227

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. The firm's CEO and co-founder, Jennifer Sargent , has an interesting background, most recently serving as an executive at Variety/Reed Business Information.

News 173

News Entertainment Startup Bertelsmann 173

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

SoCal Tech Calendar

NOVEMBER 17, 2008

Digital LA organizes mixers for professionals in online entertainment, marketing, and advertising. Stop on by for informal casual networking. Disney, WB, NBC, EA, Vivendi Games, Napster, and other entertainment, studios, ad agencies, and tech companies.

Yahoo 100

Yahoo Entertainment Hollywood Google 100

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. We also are dong the Twilight premiere from LA.

Paramount 187

Paramount Entertainment Hollywood Content 187

Tech Zulu Event

JUNE 19, 2012

LA City Council Member Eric Garcetti will give the opening keynote for the inaugural Silicon Beach Fest , a celebration of digital innovators in startups and entertainment happening June 21 – 23. For more information on speakers, panels and events being held during Silicon Beach Fest, visit [link]. Click here to register.

Rustic Canyon 104

Rustic Canyon Santa Monica Entertainment Journal 104

Startup Professionals Musings

FEBRUARY 24, 2019

Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games.

Marketing 107

Marketing Invest SEM Startup 107

Tech Zulu Event

NOVEMBER 25, 2013

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Valuable personality traits in his previous life working in entertainment, no doubt. FROM THE BEGINNING. Crazy right?

Entertainment 98

Entertainment Advertising Startup Media 98

TechCrunch LA

AUGUST 15, 2018

For Kim, the frustration that systems for accounting for risk and compliance — requirements under the Sarbanes Oxley Act passed in 2002, were still little more than Excel spreadsheets tracking information across different business lines. So with Lee’s help, he set out to build one.

Startup 155

Startup Cerritos Los Angeles IBM 155

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Coull Entrepreneurs Get More Customers. <Break here> Skimlinks For The Video Age. .

Customer 133

Customer Custom Entrepreneur Advertising 133

InfoChachkie

JULY 9, 2012

Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Better videos engage more viewers, which attract additional advertising dollars. .

Google 133

Google Develop Development Funding 133

socalTECH

FEBRUARY 1, 2011

However, one area has mostly been ignored, which is vertically focus, business-to-business information. Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Robert Flynn: Yes. plus range.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95

Media Framework Social Media Metrics 95

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. tech, new media, entertainment and consumer industries. For more information contact Ray Wu-Rorrer at EducationSpec@fbla.org or 800-325-2946 ext. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Startup Professionals Musings

SEPTEMBER 3, 2013

Broadcast sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Branded entertainment. Channel incentives or rewards.

Competition 84

Competition Entertainment Advertising Social Media 84

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

InfoChachkie

AUGUST 7, 2013

Entertainment." margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. Never heard of VidCon? Think "Consumer Electronics Show meets E! Fighting Nerds.

Course 190

Course Advertising Social Media Content 190

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

JULY 6, 2009

Surfline.com is for the general surfing community, Buoyweather is for the international marine environment, and we also have a new site called Beachlive.com, which is targeted at the general beachgoer, with information about weather conditions at beaches around the world. It's a blend of Weather.com and ESPN.com for surfers.

Web 140

Web Content Mobile Sites 140

Startup Professionals Musings

AUGUST 2, 2012

Sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Branded entertainment. Incentives or rewards. Thought leadership.

Services 82

Services Competition Mobile Entertainment 82

Startup Professionals Musings

MAY 25, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. Provide content and interaction that helps solve a problem or answers a critical information need for your audience. Marty Zwilling.

Customer 99

Customer Custom Startup Content 99

socalTECH

OCTOBER 4, 2012

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. We want to provide information on how you tell a story, and how you keep people engaged. I cofounded the company with a partner of mine, and we went to film school together.

Web 187

Web Content Startup Education 187

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. Provide content and interaction that helps solve a problem or answers a critical information need for your audience. Marty Zwilling.

Entrepreneur 111

Entrepreneur Startup Content Media 111

Tech Zulu Event

SEPTEMBER 23, 2013

The second annual USC Silicon Beach event, hosted by the four professional schools at USC, featured a pitch competition and a conference filled with informational panels and interviews. Consumers do want ads, but they want them to be relevant and entertaining,” Cheng explained.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

Startup Professionals Musings

JANUARY 31, 2011

Sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Branded entertainment. Incentives or rewards. Thought leadership.

Services 91

Services Startup Competition Entertainment 91

socalTECH

NOVEMBER 19, 2018

As you know, today, video is one of the primary means of communications from a personal, corporate, and entertainment level. In addition to the video, we also deliver everything around that video, including metadata, all the user information, all the subscriptions and monetization, and data that happens around video.

Content 113

Content Startup Mobile Platform 113

Tech Zulu Event

APRIL 25, 2013

I was bored with bar scene, and started an informal party with talks downtown called Mindshare,” said Campbell. Advertising Culture Entertainment Events Gadgets Mindshare Mindshare LA Play Santa Monica' The post Mindshare LA Brings the Power of “Play” to Santa Monica appeared first on TechZulu.

Santa Monica 92

Santa Monica BarCamp Startup UCLA 92

Startup Professionals Musings

FEBRUARY 25, 2017

Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games.

Marketing 67

Marketing SEM Startup Blogging 67

socalTECH

MAY 14, 2013

We get wired with a payment at the end of the month, and never have to worry about collecting, and don''t have to talk to advertisers. However, we are here in Santa Monica, and we are a celebrity and entertainment site, and the next step for us in monetization is to get direct partnerships and deals with entertainment advertisers.

Google 236

Google Sites Startup Web 236

Startup Professionals Musings

AUGUST 24, 2015

Technologists have long believed that marketing is only required when selling the next pet rock, but in this age of information overload, even the most exciting solutions will be lost from view or assumed to have no value unless they are surrounded by hype. The days are gone for those who believe that “If we build it, they will come!”

Startup 97

Startup Marketing Entrepreneur Social Network 97

Tech Zulu Event

SEPTEMBER 19, 2012

Attending discussions at SMWLA week is a great opportunity to learn and mingle with some of the world’s top content creators, strategists and all around top-tier digital influencers in Los Angeles, the mecca of entertainment. More information is located on their “attend” page. Thursday: Advertising and Marketing.

Social Media 92

Social Media Los Angeles Media Angel 92

Tech Zulu Event

AUGUST 4, 2011

has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. In plain English, they’ve redesigned the site so that it is more interactive from a social media perspective and not just for viewers but for their content producers and advertising partners.

Web 65

Web Netflix Social Media Product 65

Tech Zulu Event

SEPTEMBER 12, 2012

SXSWi has listed the following information on their site: If you or someone you know is doing amazing work with technology to help their community, nominate them for a chance to win a scholarship to attend SXSW Interactive. Culture and Entertainment. Immersive Entertainment – Sensation to Imagination. Culture and Entertainment.

Entertainment 73

Entertainment Startup eBook Outsource Development 73

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100

Marketing Social Media Framework Media 100