Remove Entrepreneur Remove Invest Remove Organic Search Remove Platform
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. When we tune into any stream: Twitter, Facebook, MySpace, etc., Thus, we click!

article thumbnail

Interview: Clark Benson of Founder & CEO of Ranker.com - Dicusses Playing Nice With Google

InfoChachkie

Value Prop Twitter Style : “Ranker is a social site/platform for ranking anything, powered by semantic technology that aggregates opinions into ‘wisdom of crowds’ rankings”. How would you describe your relationship with your investors and what can young entrepreneurs learn from your philosophy? “I We get referring site traffic.

Google 264
article thumbnail

Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Experienced and serial entrepreneurs in the content management space. Web service architecture that provides a content management platform for the Internet. We have invested heavily in this.