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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
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How Serviz Plans To Conquer The Home Services Industry

socalTECH

In a world awash with on-demand startups, Los Angeles-based Serviz (www.serviz.com) stands out--not because of the market segment it is tackling, but because it was founded by two, very experienced serial entrepreneurs-- Zorik Gordon and Michael Kline. Why did you decide on the on-demand service area for a startup?

Services 100
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LA Group Launches Effort To Promote Technology Corridor In Los Angeles

socalTECH

The idea, according to the LACMII, is to use city-owned parcels to create community spaces and working environments to enable startups and businesses in those areas, using "tech-friendly amenties" to attract starutps to those locations. What's the best way to encourage development of the technology industry in Los Angeles?

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RightSignature Takes VentureNet Prize

socalTECH

Santa Barbara-based RightSignature , online, software-as-a-service for collecting electronic signatures, took "Best of Show" at VentureNet Wednesday, after a day of presentations by thirteen Southern California startups. Tags: rightsignature venturenet saas prize startup entrepreneur.

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Want to Start a Technology Company in LA?

Both Sides of the Table

I was recently interviewed for an article that appeared in Fast Company titled, “ Why you should start a business in LA.&# If you’re interested in the topic it’s worth a read, but I thought I’d elaborate on the topic since it comes up all the time. We have universities like CalTech, UCLA, USC and many more.

Company 290
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We were talking about a company, Factual (disclosure my firm is an investor), which was founded by one of LA’s most talented Internet entrepreneurs, Gil Elbaz , who as co-founder of Applied Semantics (purchased by pre-IPO Google for $102 million and now Google AdSense) is responsible for a large portion of the Internet’s monetization.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

It was especially fun for me because we got the chance to talk about the VC industry and how entrepreneurs should think about the VC industry in addition to discussing deals. They were started in affiliation with IdeaLab and were the first-round lead in PayPal. They’ve had a total of 12 deals that have IPO’d. LivingSocial.