article thumbnail

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Tracking and performance reporting. Tags: entrepreneurs startups. Marty Zwilling.

SEM 90
article thumbnail

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. business entrepreneur funding marketing budget mission startup' Put out regular press releases for search purposes and general visibility.

Marketing 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

article thumbnail

Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).