Startup Professionals Musings
JULY 22, 2012
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Studies have shown that consumers gauge credibility in large part based on the appeal of the overall visual design, including layout, typography, font size, color schemes, no broken links, and correct language usage.
Both Sides of the Table
JUNE 13, 2013
Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. But you can’t count on this so you must create your own compelling events and the only way I know how is a business case / return-on-investment (ROI) study. This article originally appeared on Inc.com. So there you have it.
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Startup Professionals Musings
AUGUST 20, 2013
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Studies have shown that consumers gauge credibility in large part based on the appeal of the overall visual design, including layout, typography, font size, color schemes, no broken links, and correct language usage.
Startup Professionals Musings
FEBRUARY 16, 2018
I was happy to see a real focus on preparing for tomorrow highlighted in a new book, “ Start a Successful Business ,” by Colleen DeBaise, who has made a career of studying and writing about entrepreneur challenges. I often hear entrepreneurs who seem to rely wholly on their own passion, and the view of a few friends.
Startup Professionals Musings
DECEMBER 5, 2010
Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Studies have shown that consumers gauge credibility in large part based on the appeal of the overall visual design, including layout, typography, font size, color schemes, no broken links, and correct language usage.
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