Equity Pricing Sites Truecar 
socalTECH
APRIL 5, 2011
Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.
socalTECH
MAY 3, 2011
Santa Monica-based TrueCar , the automotive pricing site run by Scott Painter, said today that it has acquired Honk.com , an automotive social media website. Financial terms of the buy were not disclosed.
socalTECH
AUGUST 23, 2011
Santa Monica-based TrueCar , the online publisher of new and used vehicle pricing that is headed by Scott Painter, said Tuesday that it has acquired ALG, Inc. , Financial terms of the acquisition were not disclosed, however, TrueCar said that DealerTrack will receive an equity interest in TrueCar as part of the deal.
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