Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans. A funding announcement is a stand-alone event.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! He came up to Bill after the event and said, “clever idea, we should do that with you.&# He turned his accounting software into a product he could see.

Competition 350

Competition Idealab Product CitySearch 350