Startup Professionals Musings

MAY 21, 2022

They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. In any case, reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

AUGUST 24, 2019

They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. In any case, reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

SEPTEMBER 3, 2017

They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. In any case, reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. In any case, reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. In any case, reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

JUNE 15, 2016

The challenge is where to put those limited resources of every startup, to get the biggest return for your investment. Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Firing randomly to see what sticks doesn’t work.

Marketing 58

Marketing Startup Social Media Newsletter 58

Both Sides of the Table

FEBRUARY 15, 2016

It’s a very personal topic and I’d like to offer you a framework to decide for yourself, based on the following factors: How Long is it Taking to Raise Capital at Your Stage in the Market? You have a version of the Tragedy of the Commons in which no individual actor owns responsibility for making the shared resource better.

Startup 150

Startup Capital Funding Invest 150