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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. But LTV / CAC is just one measure. Payback Period!!!”

Metrics 150
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Why You Need Tools And Analytics For Employee Metrics

Startup Professionals Musings

With the latest advances in software technology, it’s no longer cost-prohibitive for business entrepreneurs, who can’t yet afford a human resources department, to take advantage of analytics tools. Bigger organizations should invest in the new “big data” tools. Use data analysis and metrics to measure for results.

Metrics 98
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

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7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Return-On-Investment metrics are not new, but the tools are different. It’s not free, but it’s an investment that you can’t afford not to make.

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8 Tactics To Make You A Fearless Business Innovator

Startup Professionals Musings

Take accountability for execution by enabling success through resources, attention, and care. Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. You as a leader must be transparent about how and why you are investing in one initiative over the other.