Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Allocate resources to handle bumps along the way.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Buffer your projected resource requirements. It’s why most investors proclaim that they invest in people, more than the idea. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

OCTOBER 2, 2013

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Return-On-Investment metrics are not new, but the tools are different. It’s not free, but it’s an investment that you can’t afford not to make. Marty Zwilling.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

NOVEMBER 4, 2019

There are lots of resources available for the challenge of that activity, including the Internet and mentors like me. I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Buffer your projected resource requirements. It’s why most investors proclaim that they invest in people, more than the idea. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

SEPTEMBER 3, 2017

They advocate investing in their new framework, where the Z.E.R.O. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

They advocate investing in their new framework, where the Z.E.R.O. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

APRIL 9, 2017

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Return-On-Investment metrics are not new, but the tools are different. It’s not free, but it’s an investment that you can’t afford not to make.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MARCH 8, 2017

Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time. For example, if your world is printers, your blogging messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

OCTOBER 20, 2013

They advocate investing in their new framework, where the Z.E.R.O. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

AUGUST 22, 2012

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Return-On-Investment metrics are not new, but the tools are different. It’s not free, but it’s an investment that you can’t afford not to make.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Buffer your projected resource requirements. It’s why most investors proclaim that they invest in people, more than the idea. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

NOVEMBER 2, 2013

A most valuable tool is WordPress or TypePad for blogging. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. It’s all available for “free” on the Internet, but your time is a valuable resource. Define relevant metrics and measure. Proactively learn from the experts.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

JUNE 18, 2011

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Return-On-Investment metrics are not new, but the tools are different. It’s not free, but it’s an investment that you can’t afford not to make.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Buffer your projected resource requirements. It’s why most investors proclaim that they invest in people, more than the idea. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Startup Professionals Musings

SEPTEMBER 28, 2012

A most valuable tool is WordPress or TypePad for blogging. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. It’s all available for “free” on the Internet, but your time is a valuable resource. Define relevant metrics and measure. Proactively learn from the experts.

Social Media 115

Social Media Media Startup Social Network 115

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Bending over: How to sell to large companies - A Smart Bear: Startups and Marketing for Geeks , May 24, 2010 This is a guest post by Steve Hanov , who blogs about programming and startups. Stay Tuned.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Buffer your projected resource requirements. It’s why most investors proclaim that they invest in people, more than the idea. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

Startup Professionals Musings

JULY 9, 2011

A most valuable tool is WordPress or TypePad for blogging. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. It’s all available for “free” on the Internet, but your time is a valuable resource. Define relevant metrics and measure. Proactively learn from the experts.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

A most valuable tool is WordPress or TypePad for blogging. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. It’s all available for “free” on the Internet, but your time is a valuable resource. Define relevant metrics and measure. Proactively learn from the experts.

Social Media 88

Social Media Media Marketing Startup 88

Both Sides of the Table

AUGUST 20, 2015

We love capital efficiency until we love land grabs until we abhor over funding until we get huge payouts and ring the bell for more funding until we attract every non-VC on the planet to invest in startups until it crashes and we start the cycle all over again none the wiser. blog here ).

Funding 150

Funding Venture Capital Startup Marketing 150

SoCal CTO

FEBRUARY 13, 2013

Purpose of an MVP and Defining the Right MVP I've really not talked as much about this in my blog even though its hugely important. Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. To prove/disprove a hypothesis.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

Both Sides of the Table

JULY 17, 2018

A firm like ours has almost 100 different investments across all the various partners so we get to see some businesses very intimately. Since I know not everybody reads Twitter I thought I’d collect them here in a blog post. If you can any value please feel free to share this post or RT any individual Tweet.

Software Review 242

Software Review Technical Review Pricing Metrics 242

Both Sides of the Table

JUNE 4, 2013

I recommend you read Fred Wilson’s recent blog post about the need for a well articulated business strategy before pushing a particular business model. I found myself in violent agreement with Fred’s blog post(s). The team has stated it and has built metrics around key goals for future success.

Startup 401

Startup Customer Custom Technical Review 401

Startup Professionals Musings

JUNE 15, 2016

The challenge is where to put those limited resources of every startup, to get the biggest return for your investment. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Firing randomly to see what sticks doesn’t work. Create and leverage engaging and relevant content.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

JUNE 11, 2013

On a regular basis, at least once a quarter, you need to take a hard look at all your key metrics. Workplace health promotion is not, as some might think, a charitable gesture towards employees but an investment in the company. Quarterly business reviews. Quality improvements. Continuous improvement is the key to quality production.

Startup 93

Startup Tips Entrepreneur Metrics 93