Remove Invest Remove Metrics Remove Resource Remove Sales
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Metrics 150
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. In any case, reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment. Long-term sales.

Marketing 127
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Are you making the proper investment, and is it paying off? Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Rarely is there alignment between sales and marketing.

Customer 100
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7 Ways To Highlight Your Personal Value To Investors

Startup Professionals Musings

Unfortunately, most of us don’t have enough resources to bootstrap our own startups, so we are completely dependent on investors to help turn great ideas into great businesses. Offer an attractive and viable investment equation. In reality, that’s only half the story. Show that you love change, but understand reality.

Ideas 140
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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Cash flow is a basic survival metric for every startup. Buffer your projected resource requirements. Waiting until you have something to sell before bringing on a sales and operations staff. Getting a sales contract before manufacturing inventory. Desperate entrepreneurs lose their leverage and die young.